nature, beauty, quality
Producer of timber houses. Our goal was to reflect natural beauty and uniqueness of wooden constructions, as well as emphasizing that thanks to technologies employed by ProfisBud, timber homes are as solid and trustworthy as regular buildings. We also wanted to avoid references to any symbols overused within this industry (roofs, doors, windows, buildings). Therefore, we turned to a noble deer silhouette, that perfectly encapsulates company values.
cooperation, progress, stability
Company creating dedicated software for various businesses. The most important thing was to reflect the emphasis that Hatimeria’s team puts on close cooperation with clients, thorough understanding of their needs and offering solutions, that directly improve effectiveness. We were able to solve this problem with a great symbol that is both a handshake and stairs leading upwards.
lion, simplicity, modernity
Home entertainment and security systems. Name comes from the lion, so from the beginning we were focused on getting some interesting depiction of this animal’s head. The result is a very original and powerful design, created with just a few multiplied elements. Simplicity makes it universal and extremely memorable, while its highly organized structure strengthens impressions of security and being in control. Exactly what Rexav’s offer is all about.
dance, joy, exclusiveness
Unused logo concept for a group buying website, that allows its Caribbean users get huge discounts on lifestyle related products and services.
"Dingole" means: to fling away, dance with unusual abandon. I wanted to reflect these positive emotions in the wordmark, so that is why I have decided to go with a dynamic, handwritten logotype.
olive tree, middle east, responsibility
Fund management company based in Dubai, focusing on exotic emerging markets (i.e. Middle East, Africa). "Jadara" is an Arabic word meaning merit, competence, leadership. We have tried out a lot of ideas, but the one that stood out was a symbol of an olive tree, suggested by the client. It convincingly conveys values most important to Jadara — strength, determination, wisdom, stability and sustained growth. Custom made lettering, that subtly reminds Arabic typography, completes the design.
rabbit, quality, trustworthy
Królik (meaning: rabbit) is a producer of world-class orchard equipment since 1994. Finally, the time came to redesign company logo, so it could match quality of their products. A strong priority was to reflect reliability of Królik machines and to build trust in the brand. It was obvious that rabbit figure should play a central role, as it creates a natural connection with agriculture and facilitates memorizing the name of the company. Final result fulfills all those needs and is a great upgrade for company image.
creamy, fresh, light
Frozen yogurt shop in Macau. Free flowing lettering - based on a nice sketch by the client himself - represents silky texture and refreshing lightness of the treat. Shop`s offer is quite unknown in this region, so Dutty logo is also responsible for encouraging people to give frozen yogurt a try. Great cooperation process led us to a tasty and inviting mark.
dynamism, action, nobility
Capital management. From the start my client knew what he wants — a golden, dynamic bull silhouette, as it is considered a symbol of market boom. It turned out to be a great starting point for creating a logo that would manifest all of company`s values. Shapely, visually interesting, and at the same time simple symbol is accompanied by classically built typeface with some gentle modifications, which add even more uniqueness to the final design.
The task was to creata a mark for a new brand of ultrasonic cleaners
for the industry. Such machines are used by a small group of specialists and companies, that care the most about reliability and effectiveness. Any extravagance would be undesirable, so we came up with a simple, sturdy and distinctive wordmark that reinforces brand values and communicates well with Tarra’s target audience.
simplicity, class, strength
Lettermark created for an investment company. It’s unique and smart design immediately catches the eye and sends message of a strong and classy brand behind it. Unfortunately, this proposal — in my opinion by far the most interesting and memorable of the presented options — was not chosen by the client, who opted for a far more traditional and conservative approach.
eagle, protection, care
Insurance broker. A sister company to an earlier established financial office. Client wanted to connect this logo with the one already used by the financial company, which included a bull. We have come up with pleasing rendition of an eagle, that communicates protection and care. Classical lettering adds to the impression of stability and trust, which are values vital to ProSecura’s clients.
motion, destination, parcel
New logo for a transportation company established in 1996. The only thing left from the previous brandmark is the color-scheme, due to the company`s truck fleet already painted in red and yellow. The symbol seems to be quite a match for the enterprise — it`s business can be guessed with a single glance of an eye. Logo is exceptionally simple, unique and at the same time dynamic. No one should have any problems with recognizing it, even on a side of a speeding truck:-)
elegance, quality, delicate
Internet shop with the top quality baby products. Our first principle was not to use any cliché baby symbolism (pacifier, cradle, etc.), as the name of the company name is quite meaningful on its own, at least to the Polish target audience. We wanted to distinguish the brand from its competition by underlining quality of the offer, elegance, and introducing a touch of femininity and playfulness. My client prefered a symbol in a form of a round “stamp” and that is exactly what we managed to get.
pals, beer, cap
Indie brewery from Tarnów, Poland. This friendly and straightforward logo is my attempt of representing the philosophy of the brewery's founder, Piotr Sosin — who loves to share his passion with anyone who's interested — as well as the widely known truth saying that beer tastes best when shared with friends:-)
Concretto.pl is a mother-portal that unites other web-services under a new virtual currency. A mole was selected as a mascot for the whole enterprise. My client wanted it to be portrayed in a "catroonish" and humorous style, something like a "cool, rich and friendly business-mole". We wanted to make people smile and help them relax a bit through our character's appearance. It was also important to include some green elements, as green had been designated to be the leading color of the website.
trust, reliability, class
Human resources. Tedsom's symbol is, of course, a stylized initial “T”. Its organized, geometric structure forms a solid and stable mark, which helps to establish Tedsom as a trustworthy partner for cooperation. Accompanying lettering is set in a classically built font, which corresponds perfectly with the symbol's style. The whole logo gives an impression of an experienced and established company. There is no flashiness about it, just timeless elegance and professionalism.
tradition, handmade, beads
An internet shop selling materials for handicrafts. Our goal was to obtain a friendly, esthetic and feminine symbol, which would allude to the company name as well as to its offer. We also wanted the final logo to be a cohesive, tightly-knit unit, so it would not require a great deal of space for proper exposition.
web, search, growth
Polish search engine optimization (SEO) company. We decided to replace its old logo with a new, professionally prepared mark. The motif of a rising diagram has been first introduced in the original brandmark and the client wished to include it in the new logo. We added a magnifying glass to suggest company’s branch of business more clearly. It is probably a bit of an overused symbol, but with some proper and creative handling it can still be a nice base sign with all of its desirable connotations.
Photo Tours Abroad
Photo Tours Abroad
photography, flight, frame
Mark for an established company organizing training tours for professionals and amateur photographers, who are serious about their hobby. It had to be simple and smart, with a clear message of experience and quality. It also needed to be classy, so it could appeal to a rather sophisticated group of people, who are interested in fine arts. Luckily, we were able to succeed on all these fronts and at the same time avoid those tired clichés that plague photorgaphy logos.
Internet shop offering high quality cashmere clothes, that clients can customize according to their wishes before making a purchase. There are two essential parts of this brand: the material (obtained from goat wool) and personalization (even the name comes from an abbreviation of "AS UNique AS You ARe"). Therefore, I have come up with a goat's silhouette recreated with fingerprint lines, which is a perfect carrier of what Asun Asyar offers.
elegance, class, simplicity
Jeweller from Toruń, Poland. Created from scratch lettering is a unique, simple, and at the same time refined representation of the company’s elegant offer. Black-and-white coloring further reinforces this message in a subtle manner.
arranged, firm, reliable, power
Sale of 3D modeling software, trainings and other connected services. Client suggested using a "recurring sets of elements or knots" (example
). Other strong argument for following this direction is the fact, that Bardins is the pioneer of the polish market of 3D modeling using patterns of smaller elements. The symbol fulfills all of these design principles very well, and introduction of small gaps in the places where its lines “cross”, adds a bit of a three-dimensional feel to it.
elegance, style, arrangement
One of my favorite projects that has never been implemented. It was created for an event planning company, that would be organizing weddings, parties and business meetings. Its intricate, ornamental structure was supposed to illustrate company motto - the art of planning. Carefully arranged details form an elegant and coherent unit, which is a metaphor of the task facing any event organizer.
geometry, simplicity, centurion
Mark for an Australian company creating architectural visualizations and other marketing materials. The theme of the job was pretty clear from the start, but the challenge was to find the simplest, geometric representation of a centurion soldier, that would still be recognizable and appealing to the audience of engineers and architects...
technology, innovation, connection
Polish software house strongly devoted to Research & Development in cutting-edge telecommunication solutions. Their clients include major players from all around the world and it was about time to make AVSystem’s visual identity on par with its offer. We wanted to stress dedication to novel and unique solutions, as well as their close mode of cooperation with clients. Another priority was making the logo stand out against competition, which we managed with the quite unusual and eye-catching typography.
happiness, energy, optimism
Inspirational website and facebook profile revolving around Mr. Osho`s thoughts on happiness. In a nutshell: being crazy enough to be happy for no special reason (in Polish: "bez powodu"). The joyful guy from the logo seems to be a great embodiment of the website’s spirit and the approach to life they promote, as it is hard to ignore the optimism emanating from the mark.
Brand on Belief
Brand on Belief
Earth, Sun, explosion
Brand development services for entrepreneurs and small businesses. BB's philosophy is based on the idea that brands should be build from business owners' core beliefs (hence Brand On Belief). In this case my job was to visualize the idea of Sun breaking out from the center of the Earth, which refers to the story of Galileo, who proved that it is Earth which orbits the Sun, and not the other way around, therefore challenging the existing status quo.